New media is transforming the way our twentysomethings are being spiritually formed. They're downloading sermons on their iPods, participating in online forums on faith and relying less and less on the traditional sermon/Sunday school for online content. A few other passions are community and intimacy. As the surrounding churches grow bigger and bigger, twentysomethings are seeing a need for going smaller to foster community and intimacy.

Our ministry is engaging these passions in a few ways. First, we've gotten rid of the notion that the more people we bring in the door, the more effective we are. Less attractional, more missional. We meet in homes for nearly everything we do, to encourage community and intimacy. We're also big on the "glocal" (local and global influence). Locally, our surrounding communities are incredibly "churched," which encourages a real lack of mission in many area churches. Globally, rural communities can be pretty isolated from the events of the world, so we make extra efforts to engage in the events of the world and keep in touch with issues of social justice.

Wilson: Our generation has a renewed passion for tapping into and exploring the creative expression of God, and how this "creative wisdom" manifests itself through the local church and parachurch initiatives. This renewed passion and move of the Spirit is releasing fresh expressions in the creative and performing arts (drama, music, dance), and operating in tandem with the current urbanization of our generation and a renewed interest in racial reconciliation within the Church.

Feutch: Community, relationships and the reality of who Jesus really is. Great media and great music will only take people so far; twentysomthings are after the real deal. They are in search of the true reality of who Jesus really is. Not religion, programs or routines.

With Burn 24-7 [our 24/7 worship ministry], our No. 1 goal is to have Jesus show up. We are solely focused on the presence of God resting over a city and region for hours on end. We don't have all the answers or even all the strategies to reach this lost generation, but I do know one simple thing: If HE really shows up, and His presence is in the room—the actual, tangible, creative, active presence of God—then lives change, and people are not the same.

Hollenbach: The major passion of twentysomethings is authenticity—the freedom to be real, for good or for ill. If you're having a crappy day or week, don't hide it. The goal of authenticity is not to just dump on others, but rather to be transparent enough to let others see how your faith works in every situation. Authenticity also means communicating your other passions up front so that there are no "hidden agendas" in ministry. We have five on our leadership team, and each one has a unique heartbeat: worship, missions, inner healing, intercession and making disciples. Hopefully the church benefits from each unique viewpoint.

In terms of practical resources and strategies, how do you spread the word about your ministry and connect with local twentysomethings?

Feucht: Word of mouth is the most effective and authentic way for this to happen. Our generation is over-saturated with media, posters and flyers. We send out emails, and people check out our MySpace and website like crazy, but our No. 1 focus as a grassroots movement is word of mouth.

Moser: Web 2.0—plain and simple. It's cheap and effective. Though isolated geographically, our twentysomethings are by no means isolated technologically. If anything, it increases their desire to be digitally connected. We have a ministry blog, and we also post content on MySpace and Facebook. For our twentysomethings, Facebook is the primary social networking site. We have a VOX group within Facebook, and from there we can message all members with just a few clicks, create events with RSVPs, post photos from recent events, have online discussions, etc. We hardly do any print stuff anymore. We kill fewer trees that way.

Wilson: We use newsletters every six weeks to connect with financial and prayer supporters, e-newsletters every quarter to general subscribers and internal e-newsletters every quarter to volunteers.